Our job is to turn ideas and dreams into reality, especially those of our customers. At Microstudio, we have been doing this every day for more than 55 years, combining experience, creativity and attention to detail. Sometimes, the perfect combination of people, ideas and passion comes together—and this MINI Cabrio project is a perfect example.
Advertising wrap for a MINI Cabrio | Roby Marton Premium Gin
For a creative project to succeed, the customer must first understand the value of the idea. An idea may initially seem intangible or difficult to explain, but it is perfectly clear in the mind of the person who develops it. It must therefore be approached with respect, carefully analysed and fully understood before it can be transformed into reality.
The client: Roby Marton Premium Gin
The car: MINI Cabrio supplied by Motorsport
Creative design: Paolo Socal ©
Anyone from Treviso will recognise these names as a guarantee of quality and passion. The same passion that led to the creation of Pimento Roby Marton Gin inspired Paolo Socal’s digital artwork, resulting in one of the most original vehicle graphics we have produced in over 25 years.
The challenge was significant: one of the coolest cars of summer 2016 had to become a unique and memorable promotional vehicle. The result fully met the expectations.
The already distinctive MINI Cabrio was transformed into a one-of-a-kind vehicle. Its harmonious curves were carefully wrapped using high-performance 3M cast adhesive film. The doors were covered with digitally printed wrapping film produced on our large-format printers, while printed graphics and pre-spaced lettering were applied to the remaining body panels.
The MINI “Roby Marton Premium Gin” is now ready to be admired. Nothing was left to chance: the choice of materials, adaptation of the graphic files, digital printing, cutting of the adhesive films and final application were all completed with the utmost attention to detail.
At the end of several intensive working days, this project once again demonstrated the value of more than 55 years of experience—or, more simply, our passion for what we believe is the most beautiful job in the world.
Our thanks go to Roby Marton for once again placing his trust in us, and to Paolo Socal for creating the original design behind this project.
