Advertising Setup for COLFERTexpo 2017 | Pala Expo Venice
Pala Expo Venice hosted COLFERTexpo 2017 from 29 September to 1 October. The three-day event was a great success for COLFERT, a specialist in components and finished products for windows and doors, and also for Microstudio. We are proud to have contributed to making the 2017 event a memorable edition.
COLFERT has been one of our long-standing customers for around 50 years. It is a dynamic company that pays close attention to market developments and expects precision and high-quality results. The project was demanding, the schedule was tight and expectations were high, but five decades of collaboration meant that the objective was clear from the outset: COLFERT’s philosophy, values and identity had to be communicated as effectively as possible.
Choice of Materials, Colours, Printed Graphics and Banners
Anyone with experience in professional printing knows that certain colours are more difficult to reproduce consistently across different materials. This was the case with the distinctive COLFERT yellow, Pantone 1035, which is particularly challenging to reproduce accurately through digital printing on adhesive films and advertising banners.
Above the COLFERT stand, located in the centre of the Expo Venice pavilion, four suspended rectangular advertising structures had to be installed approximately three metres above the floor. Each structure was 2.5 metres high and one metre wide, with its upper section positioned more than 14 metres above the ground.
Four larger structures presented an even greater challenge. They had to surround the enormous columns inside Pala Expo Venice. Each structure measured six metres in height and 1.5 metres on each side, was installed five metres above the floor and also had to be secured to the ceiling. The structures needed to be visually attractive, reusable, easy to install and, of course, produced in the correct corporate colour.
After a detailed site inspection and careful assessment of the weights involved, we developed the most suitable solution. We used solid-colour PVC fabric rather than digitally printed material. Each sheet was welded with a sleeve at the top and fitted with a steel weight at the bottom to ensure the correct tension. Black and white pre-spaced vinyl graphics were then applied to the fabric. An aluminium support frame connected to chains provided secure anchoring to the ceiling beams.
The use of lifting platforms, combined with our technical expertise, allowed the entire installation to be completed in a single day.
COLFERT’s values, philosophy and mission were clearly visible throughout the three days of COLFERTexpo 2017. Printed and cut vinyl graphics were also applied to the stand panels to present the company’s products, innovations and key messages.
The success of the event was also supported by directional banners complete with poles and fixing straps. These were produced using two-colour yellow and black PVC fabric and installed on the lamp posts outside Pala Expo Venice. The signs helped thousands of visitors find the entrance to COLFERTexpo 2017. A large advertising banner measuring 12 × 7.5 metres was installed on the eastern façade of the building, while a four-by-one-metre sign was positioned above the entrance. Together, these elements transformed the entire area with COLFERT’s distinctive corporate yellow and made Pala Expo Venice the ideal venue for the eighth edition of the event.
We were particularly pleased with the custom-printed carpet produced for the event. The entrance tunnel measured 12 metres in length and four metres in width and featured a timeline that allowed COLFERT customers and suppliers to retrace 50 years of company history through important dates and archive photographs.
COLFERTexpo 2017 was the perfect opportunity for the company to celebrate its first 50 years in business. Microstudio was pleased to contribute to the success of the event and to support COLFERT as a technical and creative partner.
Before presenting the complete gallery of the installation, we would like to congratulate COLFERT on the results achieved and thank the company for the trust placed in us throughout this important project.
